REBRANDING &
SOCIAL MEDIA Design
Gizmo's Kitchen Rebranding – OVERVIEW
Gizmo's Kitchen is a student food pantry located at Grossmont College and part of the Student Engagement Services. It was my first job experience, where I assisted students facing food insecurity. In 2019, I helped rebrand the Gizmo’s Kitchen mascot, Gizmo, giving it a fresh, modern look. This rebrand played a key role in launching our social media presence, increasing recognition through media coverage, and boosting donations and outreach efforts.
Old vs. New Logo: REDESIGN Process
The original Gizmo’s Kitchen logo was outdated and low quality. My process involved refining the design by redrawing it in a cleaner, more modern style while maintaining its recognizable elements. This helped establish a more professional and versatile brand identity.
Final Logo Design
The final logo was created in two variations: a single-color version for cost-effective printing and a three-color version for digital marketing. Both designs ensured brand consistency across different platforms and materials.
Printed Media & Giveaway Items
I designed various promotional and functional items, including cooler bags, chip clips, tote bags, and meal bag inserts. Additional branded materials included water bottles, signage, a custom canopy, and tablecloths. You can also view the "Meals in a Mug" inserts I designed for Gizmo’s Kitchen handouts.
Social Media Marketing
As the lead for social media marketing, I used the rebranded logo to create engaging digital flyers and promotional materials. Our biggest audiences were on Facebook, Instagram, and email newsletters, where we effectively promoted events and resources.
New Social Media Icon
To better engage younger students, I created a chibi-style version of the Gizmo’s Kitchen mascot in 2022. This playful design added personality to our online presence and strengthened brand connection with students.
SOURCE: CBS 8 - (View Full Article Here)
News & Media Exposure
Gizmo’s Kitchen received recognition in local news outlets, further amplifying its impact and outreach. To learn more on how you can contribute to Gizmo's Kitchen, visit here.
